Pran Group Swot Analysis

PRANstands forProgram forRural feelerNation aloney. The largest fruit and vegetable processing fabrication in Bangladesh with countrywide distribution geltwork AMCLsPRANis an constituted brand of Bangladesh with an extensive sales force all over the country. PRANhave a well-developed infrastructure for convergenceion, sales and distribution. PRANhas proven itself as Local reaping but of international standard. . Goals Quality of importtenance and improvement. Satisfied customers. put on on to the current customers and again gain customer loyalty. Gain competitive advantage over all the competitors. To double sales and expand returnion capacity ein truth 7-8 grades. To become one of the biggest names in international fruit and vegetable processing industry Scope The foodstuff of soft drinks and beverage is very competitive. We whitethorn say that as a strong market. This project paper is prep atomic number 18d as a marketing plan of a merchandise of AMCL which brand n ame is PRAN. Methodology To prep be this hide, standard methods of report writing have been utilise. For writing this report divers(prenominal) types of selective information were needed to complete, tabulate and analyze. The required data were dupeed by development secondary sources.For collecting data from secondary sources, go through several(a) web sites. by and by completion of the data, these were sorted into different categories. Limitation The study suffered a number of limitations 1. deprivation of the part of experience of the researchers. 2. Unconfirmed accuracy of certain information acquired. 3. Lack of information from the primary source. 4. The comparisons may not be effective enough. 5. Lack of time for preparing the report. Source of data Our source of data is internet, rough other comp whatsoever profile, published magazine by other federation etc. e also collect information from our experience. Current market analysis According to the information from d ifferent sources Pran is now the market attractor in the juice sector of soft drinks market. After Pran, frutika, fruto are in the view. Most market shares are now holding by AMCL (Pran), next frutika and then fruto. Product Review Among many of their overlapsPRANsmain product is their fruit juice and fruit drinks, which is very popular among the existing market. The product line is production juice in glass bottle (returnable) It is hygienically produced by state-of-the-art machinery.Available inmango flavor, own from fresh local ripe mangoes. Fruit juice in glass bottle (non-returnable) This category of juice is found in non-returnable glass bottle in flavors ofmango, guava and orange. Fruit juice in uninventive pack Available flavors in this category aremango, lemon, orange, pineapple, guava and mango-pine. Fruit juice in behind The fruit juices in cans are hygienically produced by state-of-the-art machine from flavors ofmango, orange and guava. Review of competitors shortly there are so many juice companies in our country. Among them pran is the leader of juice sector in Bangladesh.Except pran, Lemu, Mojo, RC cola, Pepsi, URO Cola, Virgin, Fruti, Coca cola, 7up, Tiger. Shezan succus, Rasna. Review of distribution Pran primarily use existing distributors for distributing their productPran Juicethen they make some immature channels and assign some distributors to promote their product to all over the country. So pran deal with this chain Manufacturer Wholesaler Retailer Customer Figure Distribution Channel Company using spry shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they kindred to consume.We ordain make our consumer byValue Delivery Network. SWOT Analysis Strengths Government indorseBeing the biggest local force in the industry AMCL always had government by its side. Government has been load-bearing(a)PRANin many ways like subsidies, merc muckleise subsidies, tariffs on fo reign competitors etc. First operators advantage PRANentered the market when the product was still very new to the consumers and there was little or no presence of any other local companies with such investment. ThereforePRANhad the first movers advantage which they are still enjoying till now. Internal strengthAMCL has a very powerful direction team to guide a strong gigantic workforce. Despite its huge sizingPRANhas been able to handle labor productivity and increasing sales. Its labor productivity is twice as much as any other local company in the market (Not foreign companies). Market share PRANAMCL has a outstanding competitive advantage over the other competitors. As mentioned earlier it is the largest fruit and vegetable processing industry in Bangladesh and holds the biggest share in markets in Bangladesh among the local companies.PRANhas the largest sales in fruit drinks after Coca-Cola and PepsiCo. Weaknesses impertinent threatsToo much competition from internatio nal organizations, for example Coca-Cola, PepsiCo, RC-Cola, Virgin Cola, Rasna (India), Shezan (Pakistan) etc. Internal weaknessesLarge size of the melodic line and workforce makes it difficult to manage perfectly. As a result it often causes internal conflict. Opportunities alert competitor of the current market is not that much strong which the pran company has. Pran can be export to other countries. Existing distribution channel is being used. High growth rate in this industry. Threats contest can produce the same product. Downward pressure on pricing. Political instability, economy etc. novel innovation from other competitors could be a threat. Marketing Strategy Positioning Pran always try to position their product through image differentiation, because related marketing, and product differentiation. Pran provide use logo and short advertizing so that people can consistently see the advertisement so the product provide intrude on a clear, distinctive, and desirab le place in the mind of the consumer relative to competitors product.Pran bequeath use USP (Unique Selling Proposition) for their product. To do brand differences that make a better differentiation or that has the potential to create company be as well as customer benefits. A difference is worth establishing to the extent that it satisfies the following criteria. O Important O Distinctive O Superior O Communicable O Affordable and lucrative Marketing Mix Our marketing mixes for the productPranare Product Marketing For launching a product in the market, there is some procedure that should be followed by every marketer to move in the long run.Our product volition enable our customers to have a different experience to try our juice. They depart be able to differentiate our product in quality which is unique in the soft drinks market. They leave not be able to feel the same way for the other soft drinks in the market. determine Strategies We shall charge based on Overhead Ex penses and Cost Plus. Overhead Expenses include rent, gas and electricity, business telephone calls, packing and shipping supplies, delivery and freight charges, cleaning, insurance, office supplies, postage, payroll taxes, repairs, and maintenance.The accuracy of our costing will depend on estimating logical amounts for all categories of expenses. We have to list all overhead expense items and inwardness they divide the total overhead figure by the number of items per month (or time period we used above). The answer is our overhead per item Overhead + Materials + Labor = Total Cost/Item From the market research, we authorized the following- Company Name Price Fruti(250ml) 15 Mojo (250ml) 15 Pran(250 ml) 15 Table Price of different brands.We lack to charge 250 ml Pran soft drinks at the selling price of Tk. 14. On the other hand, the prices for Pran soft drinks are to be charged for 500 ml Tk. 32, for 1000 ml Tk. 60. Place or Distribution We will primarily use our existing distri butors for distributing our new productPran Juicethen we will make some new channels and assign some distributors to promote our product to all over the country. We are using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume.We will make our consumer byValue Delivery Network. Advertising and Promotion The virtually successful advertising will be throughBTV, NTV, Channel I, ATNBangla and RTVwhich are the most popular telly channels in the country. We will also use some bill-boards and leaflets and we will hold a pastime event to promote the product. We will also use our experience so that we can create attention to the customers. Target market Our main target market people are the young ages people who like to drink juice very much. Mostly the school going students and the children.Beside that we also focus the young generation people. Although our main target market is young people but we also pre fer the people of magnanimous and old ages people. Forecast and Financial analysis it just a hypothetical forecasting and financial analysis- The brands of Pran Juicewill be introduced in September. We make an action program for the next quad months. And we believe that, if our four month action programs will run well, then we will achieve our goals easily. June In June we will groom meeting with our suppliers, dealers.And talk about our new products quality, product development etc. Our product is low involvement and buyers show habitual buying behavior. Then we will start production new Pran Juice. July After meeting with the dealers we will provide sample Pran Juice to our customers for getting publicity. On the other hand we will give advertise of our new product in the Television, Radio, Bill Board, Banners, and in the Poster. Then we will launch our product in to the market. In the primary stage we will produce 250ml and 500ml can. AugustAfter doing our successful operatio ns of two month, at the third month we give extra benefits to the dealers and sellers to improve our sales. We will give small toys arrange game. Observing the situations, at this stage we will produce 250ml can, and 500ml can for the consumers. In this month we will start to produce 1000ml can. And this month our product will be available in almost every shop of the country. September In our last month of action program, if situation will favorable then we go for Divisional dealers to distribute to the whole country.Observing and analyzing we take necessary actions to develop product sales and increase our profit. In this way we will continue our production and give a limited image to the mind of every customer. Budget This section will offer a financial overview four company as it relates to our marketing activities. We have shown break-even information. Sales Forecast The sales forecast is broken tear down into the three main revenue streams direct sales, Web sales, consignment sales. The sale forecast for the upcoming year is based on 30% growth rate.Growth rate for year 2006 to 2010 are based on plowshare increases as follows Direct sales 20% growth rate per year Web sales 50% growth rate per year. Consignment sales 20% growth rate year. pic Profit/loss January 31,2011, AMCL(PRAN) As per un-audited half yearly accounts as on 31. 12. 10 (July10 to Dec10), the company has reported net profit after tax of Tk. 19. 44 million with EPS of Tk. 24. 29 as against Tk. 17. 05 million and Tk. 21. 31 singly for the same period of the previous year. Control Our control depends on the customer satisfaction.If customer demand different things with which they feel comfortable, then we simply change our controlling techniques. Conclusion We all know that, todays fast moving world respect the new, innovative ideas. To keep the same pace with this situation our company had decided to launch a Juice and it has a bright future in its market. As the product is innovative , the consumers are going product will be a strong product mix for our company. And at once ourJuicewill reach to the hand of our targeted customers, we will be able to capture the most market shares.